As an author and a former content marketing manager, I’m no stranger to Mailchimp and ad campaigns on Google and Facebook. I’ve crafted, written, and managed such campaigns for USA Today bestselling author Brett Battles and my own books.
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GOALS (Kate Lockhart): Increase mailing list with lead gen ad campaigns, reduce cost per lead by >50%
SINGLE MONTH OUTCOMES (Kate Lockhart): Increased mailing list by >50/week, reduced cost per lead by >56%
GOALS (Brett Battles): Increase mailing list with lead gen ad campaigns, increase sales with traffic ad campaigns timed with promotional events and launches
SINGLE MONTH OUTCOMES (Brett Battles): Increased mailing list by >300/week, sales measured at a 125% ROI