About
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Facts matter, but require stories. I'm a leader in content strategy with over 20 years of experience across product and communications. My speciality is holistic, systems thinking that synthesizes complex information into cohesive stories that resonate with a global audience. This approach supports my life mission to improve the health of people and planet through dynamic experiences, at scale.
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Most recently, I led the global content strategy for Google’s Wellbeing Lab. In this special horizontal team, I drove the wellbeing content vision for Fitbit and products across the company. We succeeded in delivering research-backed content to millions around the globe through product, media, and education. Of course, this was no easy task, but I thrive on complexity and collaboration with experts to apply tools like AI, research, principles, and guidelines to craft a content strategy that’s adaptable, cohesive, inclusive, and effective. Leading cross-functional teams alongside execs, I developed mission-critical principles and guidelines to scale content across teams, form factors, platforms, and languages, and I taught these concepts to 1000s of professionals through conferences, workshops, articles, and podcasts. Prior, I developed content strategy for enterprise software (Google and YouTube Ads), and served as Chief Content Officer for the SaaS app, College Copilot.
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Climate action and nature conservation is at the heart of my mission. I’m a certified ecotherapist and holistic coach, and used this training at Google, where I led a climate working group called Project Nature to mainstream nature-based wellbeing. As a science diver, I’ve volunteered for organizations such as California Academy of Science, Baykeeper Alliance, and The Hydrous, where I applied GIS, imaging, comms, and photography skills to inform policy and expand research insights. I’ve also performed research on coral reefs in Panama and organized efforts to build “eduvironmental” schools in Tanzania that provide carbon offsets. These experiences combined make me uniquely qualified to lead best-in-class content experiences for a sustainability-minded organization that understands one thing: facts matter, but require stories.
Happy 89% time, despite 0% time spent scuba diving with blue whales. Is that where the 11% goes?